Top Japanese Snacks and Beverages You Must Try

Japan is a country renowned not just for its technology and culture, but also for its delightful and unique snacks. Japanese snacks are celebrated for blending traditional flavors with innovative twists, resulting in a vast selection of treats that are hard to resist. From iconic sweet treats like Matcha Kit Kat to savory delicacies such as Senbei rice crackers, Japan’s snack scene offers a little something for everyone. In this guide, we’ll explore the top must-try Japanese snacks and beverages, perfect for newcomers and seasoned snack enthusiasts alike.

No discussion about Japanese snacks is complete without mentioning the legendary Matcha Kit Kat. Unlike its Western counterpart, this version is infused with premium matcha (green tea) powder, providing a distinct flavor that balances sweetness with a slightly bitter undertone. The vibrant green color and rich taste make it a standout snack, not just in Japan but around the world. Matcha Kit Kat has gained such popularity that regional and limited-edition versions are constantly being introduced, making it a highly collectible item.

Matcha Kit Kat is widely available at stores like YOYOJAPAN Store where you can explore a variety of Japanese snacks and beverages.

Pocky is one of Japan’s most beloved exports. These biscuit sticks coated in various flavors—from classic chocolate to matcha and strawberry—are a staple in Japanese snack culture. Pocky is celebrated for its simplicity, versatility, and fun factor, making it a go-to snack for all occasions. What sets Pocky apart is the continuous release of limited-edition and seasonal flavors, ensuring there’s always something new to try.

Pocky Day, celebrated on November 11th (11/11), is a unique Japanese event that honors this snack due to its resemblance to the number “1.”

Calbee is synonymous with Japanese potato chips, offering flavors that are truly unique to Japan. From the umami-rich taste of nori (seaweed) to the spicy kick of wasabi and mentaiko (spicy cod roe), Calbee chips are a treat for anyone seeking flavors that go beyond the ordinary. Additionally, regional variations that showcase local ingredients and tastes are released regularly, making these chips a popular souvenir for travelers in Japan.

Look for exclusive seasonal flavors at convenience stores like Lawson or FamilyMart in Japan, where Calbee regularly introduces limited-time releases.

Senbei is a traditional Japanese rice cracker that dates back centuries. Typically flavored with soy sauce, sugar, or seaweed, Senbei offers a satisfying crunch and rich umami taste. Whether enjoyed as a quick snack or paired with green tea, Senbei is a staple in many Japanese households. The range of flavors, from sweet to savory, ensures there’s a variety for everyone to enjoy.

• Shoyu (Soy Sauce) Senbei: A classic version offering a deep, savory flavor.
• Nori Senbei: A rice cracker wrapped in crispy seaweed, enhancing its umami taste.

Taiyaki is a popular street food in Japan, instantly recognizable by its fish shape. This warm, fish-shaped cake is traditionally filled with red bean paste, but modern versions include fillings like custard, chocolate, and even cheese. Taiyaki is often found at festivals and food stalls, where it’s enjoyed fresh off the grill. The combination of a crispy exterior and soft, sweet filling makes Taiyaki a nostalgic and comforting treat.

The fish shape of Taiyaki symbolizes luck and prosperity in Japanese culture, making it a popular choice for special occasions and celebrations.

Ramune soda is an iconic Japanese drink known for its unique bottle design, sealed with a glass marble that’s pushed down to open. This fizzy soda is available in a variety of flavors, from the classic lemon-lime to more exotic options like melon and lychee. Ramune is especially popular during summer festivals and has a nostalgic appeal for many Japanese people who grew up with it.

You can find Ramune in most Japanese grocery stores or purchase it online through YOYOJAPAN Store, where it’s available in various flavors.

Hi-Chew is a chewy candy known for its intense fruit flavors and satisfying texture. Available in a wide range of flavors like grape, mango, and strawberry, Hi-Chew is loved for its juicy, long-lasting taste. Unlike other chewy candies, Hi-Chew has a unique double-layered structure that enhances the flavor experience with every bite. It’s a convenient snack for any time of day and is popular with candy enthusiasts worldwide.

Hi-Chew is available in most Japanese supermarkets and convenience stores, and can also be purchased online at YOYOJAPAN Store.

• Mochi: Soft rice cakes filled with sweet bean paste.
• Dorayaki: Pancake-like buns with a sweet filling, often red bean paste.
• Manju: Steamed buns with a variety of fillings, such as sweet chestnut or custard.

Meltykiss is a premium seasonal chocolate available primarily in winter. These small, velvety chocolates are dusted with cocoa powder and melt in your mouth, offering a luxurious experience. Popular flavors include matcha, dark chocolate, and strawberry. The smooth texture and elegant packaging make Meltykiss a favorite during the holiday season and a popular gift in Japan.

Umaibo, or “delicious stick,” is a puffed corn snack that’s both affordable and flavorful. Available in a wide range of tastes, from teriyaki and takoyaki to cheese and curry, Umaibo is a hit among children and adults alike. Its budget-friendly price and wide variety of flavors make it a nostalgic snack for many in Japan. The playful packaging, featuring colorful characters, adds to its charm.

Umaibo is a staple in Japanese dagashi shops—stores that specialize in cheap, nostalgic snacks aimed at children.

Japanese snacks and beverages are more than just tasty treats; they represent the country’s rich cultural heritage and innovative spirit. From sweet confections like Matcha Kit Kat to savory delights like Senbei, Japan’s snack culture offers a world of flavors waiting to be discovered. Whether you’re shopping in person or online, be sure to add these must-try snacks and drinks to your list for a true taste of Japan.